Case Study
How STAT News Built an AI-Ready Foundation for Growth
Introduction
Founded by veteran journalists from The Boston Globe, STAT delivers breaking news, investigative reporting, and in‑depth analysis to a highly engaged, subscription‑driven audience.
As the organization’s subscriber base grew, STAT needed a modern data foundation to support better decision‑making, faster insights, and future AI initiatives.
Client Overview:
Industry: Health & Life Sciences Media
Company Size: 51-200 employees
Location: Boston, MA
Case Study Overview
The Challenge
- Siloed data across 12+ systems, including identity management, subscriptions, CRM, and marketing platforms
- Manual, time‑consuming reporting that required pulling data from multiple tools
- Limited querying capabilities in HubSpot make large‑scale analysis difficult
- Low confidence in data accuracy, slowing decision‑making, and increasing operational risk
The Solution
- Centralized data into a single source of truth using Microsoft Fabric, eliminating silos and making access seamless across the organization
- Implement an ETL framework that continuously collects, normalizes, and structures data from multiple platforms to ensure consistency and reliability
- real-time dashboards and self-service reporting for both marketing and leadership teams with Tableau and Microsoft Fabric integration
Business Impact
- Automated, reliable reporting delivered at scale
- Significant time savings by eliminating manual data pulls
- Improved data trust and accuracy across teams
- Faster product and revenue decision‑making, including identifying features that would negatively impact subscriptions
- Support for rapid testing and monetization experiments (e.g., A/B testing)
- A scalable foundation for machine learning and AI initiatives
Why Atlantic for Software Implementation
With a modern stack powered by Microsoft Fabric, Tableau, and HubSpot, Atlantic helps organizations like STAT News unify their data and move beyond reporting limitations every day. By aligning technology with business goals, we turn complex data into a strategic asset built for scalable growth and AI-driven outcomes.
Need a Tech Talk?