When it comes to production printing, there’s a revolutionary shift happening from traditional offset printing to digital. This shift isn’t just a small change; it’s a game-changer for the industry. In this blog, we’ll explore how digital printing offers cost-effectiveness, speedy turnaround times, personalized printing options, reduced waste, and much more!
Here are the top seven key advantages a digital printing press offers:
1. Cost-effectiveness: Eliminating the need for costly setup processes like creating printing plates in offset printing, digital printing proves more cost-effective for small print runs or personalized printing. This is because there are no setup fees involved.
2. Quick turnaround time: Digital printing allows for faster production times compared to offset printing. With digital presses, you can go from the design stage to the finished product in a shorter span of time. There’s no need to wait for plates to be created or for the ink to dry, resulting in quicker turnaround times.
3. Variable data printing: One of the major benefits of digital printing is its ability to enable variable data printing (VDP). This means you can personalize each printed piece with different text, images, or other content. It proves highly beneficial for direct mail campaigns, personalized marketing materials, or any situation requiring customized content.
4. Short print runs: Digital printing is ideal for small print runs because it doesn’t require setting up printing plates or adjusting ink settings, as in offset printing. This makes it cost-effective and practical for printing a limited number of copies, which is beneficial for businesses that require on-demand printing or frequent version updates.
5. Design flexibility: Enjoying more design flexibility and customization options, digital printing allows you to easily make changes to the design or content without incurring additional costs or time-consuming processes. This flexibility is especially valuable when you need to make last-minute changes or revisions.
6. Reduced waste: Offset printing often generates significant waste during the setup and color calibration processes. Digital printing eliminates these steps, resulting in less material waste, fewer chemicals used, and a more environmentally friendly printing process.
7. Proofing accuracy: Digital printing provides accurate proofs of the final product, allowing you to review and verify the output before proceeding with the full print run. This helps minimize errors and ensures that the final printed materials meet your expectations.
Whether you need customized marketing materials, on-demand printing, or frequent version updates, digital printing can meet your needs more efficiently and effectively than traditional offset printing. As technology continues to advance, it’s clear that digital printing will continue to play a significant role in the future of production printing.
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Atlantic is an award-winning office technology and IT solutions company providing Imaging Products, IT Support, Document Management, Cybersecurity and Managed Services to small and large companies in the New York City metropolitan area, and the Greater Philadelphia and Delaware Valley.
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