Case Study
How UC Santa Cruz Scaled Their Marketing Performance Through HubSpot Implementation
Introduction
For more than 50 years, the Professional Education division at UC Santa Cruz has provided career‑advancing certificate programs, skills‑based courses, and year‑round events for professionals across Silicon Valley.
As a semi‑independent entity within the larger university, the team manages its own marketing, communications, lead generation, and reporting operations.
Client Overview:
Industry: Higher Education / Professional Development
Company Size: 300 employees
Location: Santa Clara, CA
Case Study Overview
The Challenge
- Spreadsheets and shared drives for contact management
- Manual email outreach using personal or university inboxes
- A free email marketing platform with limited visibility
- An unwieldy student information system (SIS) not designed for modern CRM needs
The Solution
- Upgrading to HubSpot’s premium platform
- Migrating and importing enrollment data from the SIS
- Customizing CRM properties, pipelines, and workflows
- Designing reports and dashboards aligned to leadership KPIs
- Providing hands‑on training tailored to the team’s learning style
- Ongoing managed services for optimization and post‑launch support
Business Impact
- 17.96% increase in email open rates
- 2.59% increase in click‑through rates
- Significant improvements in deal progression and visibility
- Record adoption rates across the marketing team
Pipeline Velocity Impact
- 2022: Average deal close time – 8 months
- 2023: Average deal close time – 2.5 months
- 2024: Average deal close time – 1.5 months
Why Atlantic for HubSpot CRM Implementation
Atlantic helps organizations turn technology into a driver of growth by combining platform expertise with hands-on support to ensure successful adoption, alignment with real workflows, and measurable improvements in efficiency, engagement, and revenue.
The focus is on delivering long-term value through continuous optimization and scalable foundations for growth.
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